YouTube has struck a new deal with CBS to air full episodes of various series, including old episodes of MacGyver and Beverly Hills, 90210. Why they’re going with these oldies rather than more recent series, I don’t know. But that’s not the point here. Hulu.com is forcing the industry to embrace the TV-to-web transition, while [...]
Who said effective design needs to be high design? Watch this video (PR Web in Plain English), and try to tell me its simplicity doesn’t actually communicate better than a slicker version they could’ve done. When you care more about the listener than you do the speaker, communication gets better. p.s. Anybody got any tips [...]
Just because something is easy to measure doesn’t make it the most important thing to measure. Both Ron and Fleet Street PR have interesting rants on the overreaction to views of viral video campaigns, questioning if the views really mean that much. And if they don’t, what does? Here’s my take: Views mean something only [...]



