YouTube, CBS Deal Marks the End of TV as We Know It

On October 13, 2008, in advertising, by Brett Duncan

YouTube has struck a new deal with CBS to air full episodes of various series, including old episodes of MacGyver and Beverly Hills, 90210. Why they’re going with these oldies rather than more recent series, I don’t know. But that’s not the point here.  Hulu.com is forcing the industry to embrace the TV-to-web transition, while [...]

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Low Design Gains High Communication

On June 13, 2008, in Communication, by Brett

Who said effective design needs to be high design? Watch this video (PR Web in Plain English), and try to tell me its simplicity doesn’t actually communicate better than a slicker version they could’ve done. When you care more about the listener than you do the speaker, communication gets better. p.s. Anybody got any tips [...]

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Web Views and Traffic Mean Nothing

On January 8, 2008, in Business, Web Marketing, Word of Mouth, by Brett

Just because something is easy to measure doesn’t make it the most important thing to measure. Both Ron and Fleet Street PR have interesting rants on the overreaction to views of viral video campaigns, questioning if the views really mean that much. And if they don’t, what does? Here’s my take: Views mean something only [...]

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Stop It

On November 6, 2007, in Funny stuff, Video, by Brett

Ahh, is it really this simple? How long is the list of people that you want to send this one to? Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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