I’ve received some sobering advice lately.
First, in an email from Pamela Wilson, she quickly let me know she wasn’t crazy about a dry, sarcastic headline I’d come up with for a project. She told me it didn’t motivate her to do anything.
She’s right.
Then, Dave Curlee replied to an email with this simple statement: “Lay this out for me again will you. No fluff, Just the facts.”
One of the best summaries of what to do right now to be successful as an online marketer. From branding to social media, Chris Tomlinson summarizes it as well as anyone I’ve seen.
OK, I haven’t passed along some great links in a LONG time, so here’s to catching up. This stuff is really, really good.
Andy Sernovitz has just machine-gunned out these great nuggets of blogging principles. Read them all; it’s mandatory. On comments On writing style On focus More on comments On workload and editing On blogging tools On design and layout Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Sonia at Copyblogger posted a great reminder for both the current blogger and soon-to-be blogger alike: Why Should Anyone Read Your Blog? Aside from the astonishing stats that there are more than 133 million blogs available today and more than 900k blog posts posted a day, there is the equally astonishing yet simple message that [...]
Here’s an educational rant at Search Engine Land that provides a little food for thought. Are you guilty? To me, this line sums up the real point: “The problem with this, of course, is that any time you do anything just for SEO purposes, you’ll almost always do it wrong.” SEO is powerful, but providing [...]
After reading back through this post, I see just how horribly I communicated my point. Here’s another shot at it: When it comes to communication, marketers often default to clear, concise and compelling statements. But maybe we need to give “cool” a more influential role. Post Footer automatically generated by Add Post Footer Plugin for [...]
A few noteworthy posts I’ve stumbled on over the past few weeks . . . . Yes, Words Matter: So when do you use “more than” instead of “over?” Better yet, when does it matter? CommonSense PR has a take on it. Link/Comment Baiting: Ed’s listed his favorite marketing-ish blogs. I’ve hit a few links, [...]
Excellent weekend of reading – enjoy Healing and Mercy: This is an excellently written story of a high school girl who was raped in 1989 and how she’s coped with it since and managed to find forgiveness and mercy. This happened in my home town when I was in middle school, so it definitely h [...]
Here are a few great links my mouse happened to find this past week: How to Make a Living Writing: This is an excellent series on writing with some practical tips from a successful but obviously approachable writer. They’ve Ruined Wednesdays: Jim makes a great point on when the best day to send emails is. [...]
