How Can Direct Sellers Use the Internet Best?

On May 13, 2009, in Direct Sales, by Brett Duncan

How do direct sellers use the Internet to succeed in the direct sales, multi-level marketing industry? Includes comments and feedback from successful network marketers, direct sellers, multi-level marketers and party planners on how they integrate Internet Marketing into their direct sales business.

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Snugglette – Good Landing Page?

On March 24, 2009, in Website Design, by Brett Duncan

Say what you will about the Snuggie line of products, but this is a pretty dang good landing page. Thoughts?

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37 Marketing Tips for Start-Up Businesses

On November 25, 2008, in Links, Lists, by Brett Duncan

Jim has collected an amazing collection of concise marketing tips here worth looking at. Plus, he did it all through Twitter.  Here are a few of my favorites: Marketing is like a snowball. You have to keep rolling to see results. You can’t start and stop and start and stop.      – Cynthia Powell www.ChicksAndCubs.com [...]

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The Cocktail Party Rule

On November 14, 2008, in Uncategorized, by Brett Duncan

This one’s got me thinking; thanks Hugh:   “I call this The Cocktail Party Rule- what’s true at cocktail parties is also true in marketing: “If you want to be boring, talk about yourself. If you want to be interesting, talk about something other than yourself.” Boldness can sometimes be the clearest sign of insecurity. [...]

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27 Things Companies Should NOT do with Social Media

On July 26, 2008, in Social Media, by Brett

I’ve just stumbled upon EverythingCU.com, and have come across this excellent list of 27 Credit Union Social Media Don’ts. Don’t worry – every point can be applied beyond Credit Unions. Read it, apply it, and critique yourself. Whatever your first two reactions are after reading it, promise you’ll do something about it. Otherwise, it’s just [...]

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Google Content Network Ads Pay Off for Murad (Case Study)

On July 22, 2008, in Search Marketing, by Brett

Often the red-headed stepchild of pay-per-click advertising, AdWord placement in Google’s content network is often frowned upon and shied away from. Not so for skincare distributor Murad. This article from Internet Retailer details how Murad was able to increase sales by 15% via ads on Google’s content network. The campaign’s success had lead Murad to [...]

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A New Website is No Field of Dreams

On December 28, 2007, in Internet Marketing, Marketing, Website Design, by Brett

Shoeless Joe Jackson and Terrance Mann might’ve known a thing or two about getting people to a new ballpark in the middle of an Iowa cornfield. But they don’t know jack about driving traffic to a new or redesigned website. If you build it, they still probably won’t come. So what do you do? Here [...]

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Lazy Email Marketing

On December 21, 2007, in Customer Service, Email Marketing, by Brett

This isn’t a case of bad customer service, but rather, just lazy marketing. About 3 weeks ago, I purchased this Thomas Kinkade “Glory to the Newborn King” tabletop item for my wife via Collectibles Today. We received it last Friday, December 14, and everything’s great. She loves it, I’m a good husband, and we have [...]

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What’sInAName.com?

On December 19, 2007, in Web Marketing, by Brett

Thanks to Seth for the reference to this post by Aaron. He’s got some great tips on the do’s and don’ts of choosing a URL. Here are my pet peeves to URL naming (most of which Aaron covers on his blog): No dashes, underscores, hyphens, or anything else that has to be explained. There’s nothing [...]

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2 Ways to React to Something New

On November 19, 2007, in Business, Marketing, Web 2.0, by Brett

The SmoothSpan Blog has a pretty interesting post here that seems to capture the two typical reactions to the web and all that entails in today’s business: Reaction #1 = Scrutinize and critique according to your way of doing business. Reaction #2 = Analyze it and explore it and wonder how it will affect the [...]

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