“Why can’t we do this in WordPress?”
That’s it. A simple question, but one that will spare you many, MANY headaches as you go through the process.
Don’t get me wrong. There are times WordPress isn’t appropriate. Amazon would be silly to consider WordPress as its standard content management system.
But for most of you, WordPress is all you need.
Designers need strong marketing direction, creative briefs and strategic guidelines to design print pieces, website and other creative projects.
Here’s an educational rant at Search Engine Land that provides a little food for thought. Are you guilty? To me, this line sums up the real point: “The problem with this, of course, is that any time you do anything just for SEO purposes, you’ll almost always do it wrong.” SEO is powerful, but providing [...]
I’m a little behind on sharing some great reading, but here are some highlights from the past couple months. Finding an extra 15 hours in your week. Seems the Marketing Minute posted all the great marketing blogs out there, and the next question became “How in the world do I find time to keep up [...]
Great reading from the past few weeks – enjoy! Charging By Project, Not By the Hour: If you keep up with my blog on a regular basis, you know I’m anti-hourly rates. The Freelance Switch, one of my favorite new blogs, nails it on the head in this post. In Skellie’s words, “Setting up timers [...]
Got problems with bad clients? The Freelance Switch has a list of 5 tell-tale signs of those time-suckers that offers quite a bit of insight. Try this: read this post as if YOU might be the bad client. Chances are, esp. as a marketer, that you often request the services of freelancers and third parties [...]
Visiting MarketingCharts.com to find data on one specific area can be as deadly as opening a bag of Ruffles with the intention of just eating one chip: before you know it, it’s an hour later and the whole bag is empty. In my most recent visit to the buffet, I came across their chart for [...]
