More tasty links from the week that was: Don’t Be Crap. Love this Bono quote. Print it, frame it and read it on a regular basis. Burger King Has Dropped Its Wallet. This is just brilliant. Burger King’s latest viral wonder is randomly dropping wallets all over metro areas. Read the post for the full [...]
Tul has launched a graphological analysis feature on their website, TUL.com. It’s worth your five minutes, I promise. I can’t think that pens are at the top of the “most fun products to market” category, but that didn’t stop TUL from having fun anyway. And it works, at least in generating a little exposure. According [...]
It appears as though there are faceless people making appearances in England these days (be sure to read this post and see the pictures). The latest spotting has been at Wimbledon, with some Blair-Witch-esque camera work adding an especially spooky element (see below). Ends up it’s a viral marketing campaigned managed by Lotus, the automobile [...]
This is a phrase I heard from Tracie McFadden Burns of Levenson Brinker PR that completely and effectively simplified the goal of viral marketing. Get people to say and think, “this is a hoot!” People talk about hoots. They laugh about them. More importantly, they like showing hoots to other people. And that’s the whole [...]
Here are some great posts I found over the weekend: Top 15 logos of All-Time: StartUp Blog offers these time-tested logos. I find it interesting that the cross tops the list, but it makes sense. However, there are a few on there that I definite question, like Swatch, Quicksilver and Woolmark. Parcells’ Impact on the [...]
Good reading from a good weekend: Take Home Bag vs. Fake Home Bag: Ed puts things in perspective a bit about taking work home. Why are you doing it? How often do you really do it? Do you really have to do it? SES Session: Landing Page Optimization: Search Engine Marketing is fascinating to me. [...]
This is not a rhetorical question; I really want to know. I’d like to post something on the whole tactic of SimpsonizeMe.com that launched in July, but I’m having trouble finding news on its success. If you know of anything, please let us hear it in the comments here, and I might work it into [...]
