As you and your company make your plans to take over the world via social media and whatnot, tap the brakes just a quick second. Realize something:
Social media isn’t good at taking over the world.
We all love seeing our Facebook Likes increase by the hour. Who doesn’t like having Twitter followers in the thousands? And you aren’t really anybody until that “500+ connections” shows up on LinkedIn.
All impressive. And mostly useless.
The key to social media for businesses is that you get a chance to be social with those you otherwise would have a very professional, very guarded relationship with.
Social media has become one of the most important and effective tools for marketing today. With millions of users following these websites everyday, the task of marketing proves to be fairly easy and effortless. A social media promotion strategy is a good way to connect with people and at the same time make them aware of your services and products. It spreads faster than conventional website generated leads. Two of the best examples of social media are Facebook and Twitter.
Let’s talk about Twitter first. In Twitter, you just have to create an account and find followers. If you start to follow someone (even if you do not know that person) he/she will start following you as well. This way that person would be informed about any updates you make. At the same time your marketing purpose would be fulfilled. It is definitely one of the fastest ways of connecting to a larger audience isn’t it? And think it is for free.
As the digital age continues to evolve, business owners have to keep pace with a variety of communication channels as a means of speaking directly with a fragmented and disparate market. It was not so long ago that consumers would buy all their wares from physical bricks and mortar stores. Today, with just a click of a button, an item can be dispatched from an ecommerce store in some far-off land. As a result, a disconnect between the business owner and consumer can grow without a moment’s notice and requires action if repeat business is to be sought.
There are all manner of highly accessible and popular social media sites to utilize with Twitter leading the field. So how do you increase your site’s audience whilst communicating effectively? The following guide should provide some useful tips to get you started.
…. created a Facebook profile yet.
There’s someone who is completely confused by “@” and “#” symbols next to otherwise names and words.
There’s someone who doesn’t know that traditional advertising is dying.
There’s someone who’s never heard of Seth Godin.
There’s someone who has a cell phone but no texting service.
There’s someone who thinks it’s hard to accept credit cards.
There’s someone who thinks building a website costs at least $25k.
Let me count four ways, to be exact. I’m becoming fonder and fonder of Twitter, and there’s nothing that’s had more to do with that than a feature they released several months ago: Twitter Lists. Keeping up with your Tweeps is overwhelming and stressful. Heck, it’s impossible. Unless you break it up into chunks, which [...]
I used to hate Twitter. I bet you did, too. How did you stop? I wanna know.
Face it: most Super Bowl ads still suck. These five links don’t, so read them now, and tell your friends.
Do you focus on your customers or your colleagues? Social media makes it easy to focus on our colleagues, but success lies in using social networking to connect with your customers.
Karen Orem, Direct Sales and Coaching Content Expert, offers up an interesting fear of social media: is all this connectedness really driving us apart?
The 10 best posts in 2009 for Marketing In Progress, a blog dedicated to making sense of marketing communications for small business and direct sellers.
