Perhaps you’ve seen this ad make a comeback in the rotation of some of your favorite shows lately: [Youtube=http://www.youtube.com/watch?v=HC5RttEUyK0] It’s a catchy commercial, but what’s special is that it originally took the screen in Spring 2005. Now, three years later, it’s made a comeback. So, what’s that tell us? Is Diet Coke lacking the creative [...]
You’ve seen these commercials. The ones with the creepy looking guy who had something to do with making an artificial heart, and now he’s a an assumed expert on cholesterol. I hate these commercials. However, I’m in favor of what Pfizer is doing about them, and how they’re doing it. It seems the ads have [...]
What can a 30 second TV spot accomplish? A radio spot? How about a half-page, full-color ad in a magazine? Or maybe a banner at a sports stadium? The answer: Not everything. An ad in any medium cannot completely communicate the full essence of your product or company. So stop trying to make it do [...]
Thanks to Roger Goodell and the NFL Network for making tonight’s Pats/Giants game available for us simpletons. It’s the right move. It’s the right move because it’s right for the fan. The NFL could very well be sacrificing revenue, DISH network subscriptions, the likelihood of cable networks picking it up and mere validity in the [...]
