World Domination and Your Business

On May 19, 2008, in Lists, Strategy, by Brett

I’ve been playing  a lot of Risk this week. Admittedly, it’s the computer version, not the actual board game, but it accomplishes the same thing. The beauty of Risk is that it forces you to make choices, or you can’t succeed. There are a lot of other great lessons in it, too. Here are 19 vital [...]

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NFL Draft: Lessons in Strategy

On April 28, 2008, in Marketing, Strategy, by Brett

Watching the NFL Draft can be a rather fascinating process, as it was this past weekend. There’s so much excitement in the thought of grabbing that amazing talent and seeing your favorite team add to their roster, not knowing if they’re going to pan out in the end. Over the past few years, the draft [...]

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Gnarls Barkley Breaks Rules, Breaks Through

On March 5, 2008, in Marketing, Video, by Brett

I’ve never heard of Gnarls Barkley, and I probably never would’ve seen their video on MTV (does MTV still play videos?), unless I hadn’t see this on Yahoo today. And Yahoo wouldn’t have bothered unless Gnarls Barkley had broken the rules (with crazy strobe light effects). They would’ve been just another band trying to breakthrough. [...]

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Getting Away From Your Bread and Butter

On November 30, 2007, in Branding, Marketing, Positioning, by Brett

If you watched the Cowboys-Packers game last night, you saw a textbook example of a a very successful group losing sight of what has made them successful. And it wasn’t the Cowboys. As the Sturminator details on this post, the Packers have made their way to the top of the NFC this year not by [...]

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