Dr. Charles Edwards on Advertising the Facts

On January 16, 2010, in Marketing Quotes by Marketing Greats, by Brett Duncan

Dr. Charles Edwards thinks facts are what sells. I disagree. Facts don’t sell; stories do.

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Committing to Expertise: Hugh’s Story

On May 12, 2009, in Branding, by Brett Duncan

Expertise requires focus and dedication. This story about a washer and dryer service expert in Irving, Texas illustrates the power and commitment of expertise and how it applies to small business experts.

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