I recently shared some stats on email open and click-through rates. Shortly after, I found this post from Drew on a study sharing ideas on what a good open rate for email marketing is. So thought I’d pass it along. Here’s the original study at MailerMailer.com.
A few half-baked observations:
I’ve been digging around lately, looking for some standard email open rates and click-through rates to compare my own projects against. There are obviously so many variables in every campaign that it’s hard to compare apples to apples (the data is normally only as specific as comparing fruits to vegetables). But I did run across the links below that are quite useful.
The long and short of it is this:
Average open rate across the board seems to hover at 22%.
Click-through rate varies wildly, but circles in around 3.5%.
No industry suffers from more than an average 0.85% unsubscribe rate.
Here are more than 200 links to blogs, ebooks and online courses for college business students. Plus, some interesting stats about today’s college student that you might find surprising.
The Squarespace Twitter campaign has had some great results. Here are some stats and results about the #squarespace twitter promotion.
Visiting MarketingCharts.com to find data on one specific area can be as deadly as opening a bag of Ruffles with the intention of just eating one chip: before you know it, it’s an hour later and the whole bag is empty. In my most recent visit to the buffet, I came across their chart for [...]
