Obama’s State of the Union sparked some thoughts on how our predispostions affect every choice we make. As marketers, we most cater to those choices rather than try to change them.
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There’s something fundamentally wrong with any State of the Union address: the expectations for it are way, way off. And it’s unfair to pinpoint only the President’s annual address. It’s as bad, or worse, with a corporate “state of the company” presentation. Annual meetings with stockholders can blow away the disappointments that are often produced [...]
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