Is a Super Bowl ad worth it?

On February 4, 2008, in advertising, by Brett

I’ve got my own opinions on this, but I thought I would collect some of your opinions before digging into the topic myself. Knowing that a 30 sec. ad during this year’s Super Bowl cost $2.7 mil., the question on the table is . . . . Is it worth it? Post Footer automatically generated [...]

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Thank You, NFL Network

On December 29, 2007, in Customer Service, by Brett

Thanks to Roger Goodell and the NFL Network for making tonight’s Pats/Giants game available for us simpletons. It’s the right move. It’s the right move because it’s right for the fan. The NFL could very well be sacrificing revenue, DISH network subscriptions, the likelihood of cable networks picking it up and mere validity in the [...]

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Weekend Reading, Dec. 14-16

On December 17, 2007, in Weekend Reading, by Brett

Here are some great posts I found over the weekend: Top 15 logos of All-Time: StartUp Blog offers these time-tested logos. I find it interesting that the cross tops the list, but it makes sense. However, there are a few on there that I definite question, like Swatch, Quicksilver and Woolmark. Parcells’ Impact on the [...]

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The 100 Most Influential Folks in Sports

On October 2, 2007, in Uncategorized, by Brett

Thanks to Magnosticism for finding this little pearl. Seems as though BusinessWeek and ESPN Magazine got together and put together a list of the “Sports Power 100 List,” a grouping of the most influential people in sports. Some notables: #11 = Michael Jordan: Amazing that’s he’s still this influential, ranking right behind mostly commissioners. #12 [...]

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