Social media has become one of the most important and effective tools for marketing today. With millions of users following these websites everyday, the task of marketing proves to be fairly easy and effortless. A social media promotion strategy is a good way to connect with people and at the same time make them aware of your services and products. It spreads faster than conventional website generated leads. Two of the best examples of social media are Facebook and Twitter.
Let’s talk about Twitter first. In Twitter, you just have to create an account and find followers. If you start to follow someone (even if you do not know that person) he/she will start following you as well. This way that person would be informed about any updates you make. At the same time your marketing purpose would be fulfilled. It is definitely one of the fastest ways of connecting to a larger audience isn’t it? And think it is for free.
I ran across these four great posts over the past couple weeks, mostly centered around social media and its implementation. Enjoy.
Have you heard the latest uproar over Mark Cuban’s recent blog post? It’s been a while since the Benefactor stirred the digital pot, so it’s nice to know he’s still got the touch. And this latest post had to do with new media and the locker rooms.
Essentially, Cuban made this point in his opening paragraph:
In the year 2011, I’m not sure I have a need for beat writers from ESPN.com, Yahoo, or any website for that matter to ever be in our locker room before or after a game. I think we have finally reached a point where not only can we communicate any and all factual information from our players and team directly to our fans and customers as effectively as any big sports website, but I think we have also reached a point where our interests are no longer aligned. I think those websites have become the equivalent of paparazzi rather than reporters.
I had a great conversation with a new friend last week who was asking me all kinds of questions about social media. He was new to the whole scene, but knew it was important.
In a nutshell, he told me he wanted ….
More traffic to his website
More fans on his Facebook page
Bump up the level of content on Facebook and his website
Pretty common wishes, I suppose. So, I took at look at his website, his Facebook page and some other stuff. Then, I asked a very simple question:
So once you get more traffic, more fans and more content, what do you want all these new people to do?
Here’s the thing: to say this is long overdue is like saying BP took a little too long to fix the gulf oil spill. I confess, I’ve slacked off on wrapping up my Optimization Summit reviews from March. Most people would probably just have killed the idea at this point, but what I haven’t shared with you yet is simply too good not to get out there, regardless of timing. So, we’ll carry on, wayward sons.
Up next is Mack Collier’s presentation, Think Like a Rockstar. I had heard of Mack before, so I was looking forward to the presentation from the beginning. Mack packed his presentation with more case studies than most Lasik surgeons can throw at you at their “get to know us” seminars, and I loved ‘em. More than that, though, was that his rockstar analogy really sticks. It’s one of those analogies that doesn’t just clarify a topic; it illuminates it.
…. created a Facebook profile yet.
There’s someone who is completely confused by “@” and “#” symbols next to otherwise names and words.
There’s someone who doesn’t know that traditional advertising is dying.
There’s someone who’s never heard of Seth Godin.
There’s someone who has a cell phone but no texting service.
There’s someone who thinks it’s hard to accept credit cards.
There’s someone who thinks building a website costs at least $25k.
Let me count four ways, to be exact. I’m becoming fonder and fonder of Twitter, and there’s nothing that’s had more to do with that than a feature they released several months ago: Twitter Lists. Keeping up with your Tweeps is overwhelming and stressful. Heck, it’s impossible. Unless you break it up into chunks, which [...]
I used to hate Twitter. I bet you did, too. How did you stop? I wanna know.
Social media and online marketing tips for security system salesmen.
Face it: most Super Bowl ads still suck. These five links don’t, so read them now, and tell your friends.
