Jason Falls: Social Media Strategy, Measurement and ROI

On April 8, 2010, in Events, Social Media, by Brett Duncan

This is one of many installments in my Optimization Summit recap, which took place March 23 -24, 2010, in Dallas, Texas. After starting the conference off with making sure I was clear on the makings of a movement, I moved into a two-part, four hour workshop focused on how strategy, measurement and ROI all come [...]

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