Brett’s note: The Vault is a look back at some of the more profound posts on MarketingInProgress.com. This one was originally posted on Sept. 5, 2007. Progress vs. Inertia Does a day go by at your office that you’re not reminded of the system, or process, or procedure, or protocol? Yes, they’re all important, but [...]
Jim has collected an amazing collection of concise marketing tips here worth looking at. Plus, he did it all through Twitter. Here are a few of my favorites: Marketing is like a snowball. You have to keep rolling to see results. You can’t start and stop and start and stop. – Cynthia Powell www.ChicksAndCubs.com [...]
I’ve been a part of lots of product launches. Over the past six years, it’s safe to assume I’ve helped launch more than 50 new products, and about the same in campaigns, promotions and sales initiatives. Most companies focus on the launch. They pour months into it, resources into it, and hopes into it. Then, [...]
“Increased profitability. Decreased costs. Improved retention. More productivity.” Just about every business-to-business service out there today promises these end results. If you’re one of them, stop doing it. The problem is that every single one of your competitors is promising the same thing. Of course, that doesn’t mean that one of these end results shouldn’t [...]
Raising your prices is never easy, and the timing always sucks. But it’s an inevitable fact in most business models, so the key is learning how to best raise prices and still keep your customer base. Our economy is giving everyone permission to raise their prices now. With gas going up, airlines charging for everything [...]
Watching the NFL Draft can be a rather fascinating process, as it was this past weekend. There’s so much excitement in the thought of grabbing that amazing talent and seeing your favorite team add to their roster, not knowing if they’re going to pan out in the end. Over the past few years, the draft [...]
A summary of the Forbes Magazine list of most and least profitable small businesses, with the lists included.
Read this post and click the link on the Common Sense PR blog. The link highlights axioms of Fred Ross, Sr., and I haven’t read anything this good in a long, long time. I appears as though what most of us are most impressed with are organizers, not leaders. Here are my favorite points from [...]
I lucked out this weekend and was able to meet and receive a presentation from Bruce Painter at a local DSWA event in Dallas. As detailed on his website, Bruce is a coach extrordinaire for both professionals and families, and he’s possibly best known as the author of The Giving Zone, a “roadmap for a contributing, [...]
My wife and I spent our Friday night at the Meyerson in Dallas listening to Amy Grant and band play with the Dallas Pops Orchestra behind. It was nice, especially for my wife who is one of the biggest Amy Grant fans on the planet. As things got started, the orchestra began the tuning process. [...]
