I found myself chatting with a colleague yesterday about business, ideas, the future, etc. And I found myself emphatically stating what I already knew:
I like small business.
Yes, that’s a broad term, but for the sake of discussion, let’s just say it’s 100 employees or less. Since beginning what I consider to be my professional career (no, I don’t include my summer of 39 hours working at a Hardee’s in Frankford, Kentucky in this…), I’ve worked for all different sizes of companies. Less than 15 people. Then approx. 100 people. Then around 1,000 people. Then around 200 people.
What is local search marketing you ask?
Have you ever done a Google search and seen that map in the middle of the results? You know what I’m talking about… it looks something like this:
Want to know how to get to the top of that list?
Read on to learn more about Local Search Engine Optimization techniques, and why it’s important to ‘localize’ your business.
First off, let’s quickly discuss what we mean by local search marketing.
OK, I haven’t passed along some great links in a LONG time, so here’s to catching up. This stuff is really, really good.
Network Marketing Now posted an excellent article by Len Clements on how Network Marketing/Direct Sales conquers the four most quoted fears that keep people from starting their business. To paraphrase:
You gotta love what Denny’s is doing with their advertising.
First, if you missed it during the Super Bowl, Denny’s is offering a free Grand Slam Breakfast to anyone on Tuesday, Feb. 3. No strings. Here’s what I love about this bold move:
Steve at StartUp Blog got me thinking with this post titled The Big Win. In his post, Steve explains how we so often count on the next big thing to get us the big win. But it never happens. In his words, “The big win is a hoax. If we want a big win, we’re better [...]
A varied and entertaining list of reading from the past week: SEO Copywriters: How to make an extra $61,880 this Year: Yuwanda Black’s post on Copyblogger does what too many blog posts fall short of doing: giving you actionable steps that are specific and relevant. Her business website, New Media Words, is surpringly and refreshingly [...]
Customers buy for their reasons, not yours. – Orvel Ray Wilson My take: It normally takes a full season to find out why customers actually buy your product. Focus groups can’t change that, and never can your gut. So plan for it, and make the necessary changes. This post is part of the weekly series Marketing [...]
Mark has posted an excellent article on enhancing creativity by increasing your limitations. In essence, he explains that the blank page approach to creativity and innovation usually isn’t the most productive way to capitalize on our creative juices. Rather, limit yourself in certain areas and see what happens. I completely agree with his belief, and [...]
Everyone believes they are unique. Different. Not the status quo. A contradiction to the statistics. Everyone believes they have problems, issues and obstacles that have never been experienced by anyone. Ever. Everyone believes everyone else is normal. Of course, both statements are right and wrong. The only thing that’s normal is that we’re all different. [...]
