A varied and entertaining list of reading from the past week: SEO Copywriters: How to make an extra $61,880 this Year: Yuwanda Black’s post on Copyblogger does what too many blog posts fall short of doing: giving you actionable steps that are specific and relevant. Her business website, New Media Words, is surpringly and refreshingly [...]
Seth Godin sums up marketing this way: “Make promises and keep them.” If this is at all an accurate definition (and I believe it is), then my marketing lately sucks. I haven’t called customers back in a timely manner. I haven’t followed up with vendors. I’ve been missing deadlines. I haven’t sent email newsletters out [...]
Seth Godin has been on a roll lately (which is a big deal, relatively speaking). But his recent revisit of a list he wrote 3 years ago that lists quick snippets that encapture marketing is a must-read. Here’s a to-do for all of us marketers: Set an appointment each month to read this list and [...]
Just read an article by Rory J. Thompson on advertising during online video content in BrandWeek discussing how video content is “expected to grow the fastest in 2008, according to eMarketer, New York.” Makes sense, but this quote by Kris Oser, direcotr of strategic communications at eMarketer, doesn’t: “Mainstream advertisers are more comfortable with traditional [...]
A Comment on Comments
The top marketing blog on the web is Seth Godin’s. He doesn’t accept comments there. Which is ironic, seeing that all the social media fuss is about interacting and conversing and commenting. It doesn’t bother me, seeing that Seth’s is THE blog that inspired me to blog, the blog I rarely skip over while skimming [...]