Chris shares the scoop on what Forrester identifies as the six factors that make a marketing leader successful. They are all good and insightful. However, notice how the last two deal more with overall management and corporate leadership. As we realize that marketing should always be the strategic driver of every company, the importance of [...]
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Ron responds to a new survey featured in BrandWeek that, sadly, reveals absolutely nothing and pretty much makes a mockery of good marketing research. My quick thoughts on it: On targeting: How in the world can you be considered a marketing executive (MENG) and still basically admit to targeting the world? The study shows that [...]
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