Fair Haven Ministries, a church in Michigan, has found a way to hit the recession head-on. They’ve also spotlighted some key principles any of us can apply to do the same.
The great thing about recessions is that it filters out all the crap, and makes way for the real thing. Like Apple. For those willing to grasp it, it’s actually the most powerful competitive advantage there is.
Hyundai has launched its “Hyundai Assurance Program,” the nation’s first auto return policy. I really like this. In these times of bailouts and stimulus packages and tight budgets, Hyundai is embracing the challenges with an idea that really hits home while competitors are wimpering along the sidelines. As the Big 3 make real asses of [...]
Great reading from the past week: Fatigue is a much better teacher than autopilot. Too often we strive for coasting, when it’s actually the worst thing we can do. Are Your Eyes Bigger Than Your Budget? The thought-provoker: “For a media mix to be effective, each element in the mix must be substantial enough to [...]
Raising your prices is never easy, and the timing always sucks. But it’s an inevitable fact in most business models, so the key is learning how to best raise prices and still keep your customer base. Our economy is giving everyone permission to raise their prices now. With gas going up, airlines charging for everything [...]
Excellent weekend of reading – enjoy Healing and Mercy: This is an excellently written story of a high school girl who was raped in 1989 and how she’s coped with it since and managed to find forgiveness and mercy. This happened in my home town when I was in middle school, so it definitely h [...]
I thoroughly enjoyed reading through Mark’s post on marketing in the coming recession. You’ll have to link over and read the first couple paragraphs to find out what drinking piss has to do with this. Here are a few other highlights from the post: Most importantly, remember to point out that the brands that continue [...]
