Shock & Awe

On February 20, 2008, in Customer Service, by Brett

I’ve been reading Starbucks Experience by Joseph Michelli, and he points out one of the five key components of Starbucks’ success: Surprise & Delight. When is the last time you genuinely surprised your customers? When is the last time you exceed the expectations of your clients? Meeting expectations is expected. What can you do to [...]

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Weekend Reading, Sept. 28 – 30

On October 3, 2007, in Weekend Reading, by Brett

Worthy links worth your linking: Hot Poverty Opinions: My man Harris has some staggering stats and shocking thoughts on the “war” on poverty. Interesting read. Traffic vs. Conversion: Basic SEO Tips with a killer quote: “Have you focused too much on what search engines want and not enough on what your customer wants?” Best Business [...]

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