Here is the third and final installment of my interview with Phil Bernstein, Portland’s Finest Media Rep. Be sure to read the entire interview here. Brett Duncan: I’ve been told that talk radio is usually better for advertising, simply because listeners are more used to just hearing people talk, so they’re less likely to change the [...]
Below is part 2 of my email interview with Phil Bernstein. Be sure to check out part 1 of the interview here, and come back for the final piece of this enlightening time with Phil. Also, all apologies on not posting last week: I managed to get a little sidetracked with having a baby last [...]
Brett’s note: One of the first blogs I read when I dipped my toe in the blogosphere’s waters was Portland’s Finest Advertising Blog by Phil Bernstein. I still read it today. Phil Bernstein was gracious enough to entertain my own curiosities a few months back, interview-style, and I wanted to share it with you in this [...]
What can a 30 second TV spot accomplish? A radio spot? How about a half-page, full-color ad in a magazine? Or maybe a banner at a sports stadium? The answer: Not everything. An ad in any medium cannot completely communicate the full essence of your product or company. So stop trying to make it do [...]
