It appears as though there are faceless people making appearances in England these days (be sure to read this post and see the pictures). The latest spotting has been at Wimbledon, with some Blair-Witch-esque camera work adding an especially spooky element (see below). Ends up it’s a viral marketing campaigned managed by Lotus, the automobile [...]
Who said effective design needs to be high design? Watch this video (PR Web in Plain English), and try to tell me its simplicity doesn’t actually communicate better than a slicker version they could’ve done. When you care more about the listener than you do the speaker, communication gets better. p.s. Anybody got any tips [...]
A few noteworthy posts I’ve stumbled on over the past few weeks . . . . Yes, Words Matter: So when do you use “more than” instead of “over?” Better yet, when does it matter? CommonSense PR has a take on it. Link/Comment Baiting: Ed’s listed his favorite marketing-ish blogs. I’ve hit a few links, [...]
Great reading from the past few weeks – enjoy! Charging By Project, Not By the Hour: If you keep up with my blog on a regular basis, you know I’m anti-hourly rates. The Freelance Switch, one of my favorite new blogs, nails it on the head in this post. In Skellie’s words, “Setting up timers [...]
I like that Starbucks is closing its doors today for 3 hours to focus on training. Good move, and I actually like the message to consumers. However, they could have taken it one big step further. . . . They should be encouraging their afternoon ‘regulars’ to donate that $3.25 they would normally drop on [...]
Here are a few great links my mouse happened to find this past week: How to Make a Living Writing: This is an excellent series on writing with some practical tips from a successful but obviously approachable writer. They’ve Ruined Wednesdays: Jim makes a great point on when the best day to send emails is. [...]
I stumbled across this New Jersey marketing company’s website as I was surfing tonight. I think it is a pretty informative site that explains the company well until I clicked on this link about PR. In case you didn’t click it, it just says “coming soon.” Every other menu item contains a full description on [...]
