Seth Godin sums up marketing this way: “Make promises and keep them.” If this is at all an accurate definition (and I believe it is), then my marketing lately sucks. I haven’t called customers back in a timely manner. I haven’t followed up with vendors. I’ve been missing deadlines. I haven’t sent email newsletters out [...]
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Yes, I watch The Bachelor. That’s not the point here . . . The point is that every single teaser before the last segment of The Bachelor is concluded with, “Coming up, the most dramatic rose ceremony yet.” This has been going on for about six years. It rarely lives up to the billing, and [...]
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