After reading back through this post, I see just how horribly I communicated my point. Here’s another shot at it: When it comes to communication, marketers often default to clear, concise and compelling statements. But maybe we need to give “cool” a more influential role. Post Footer automatically generated by Add Post Footer Plugin for [...]
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What if Led Zeppelin IV was called “Stairway to Heaven” instead? What if the Beatles’ White Album was actually called “Dear Prudence?” What if Alanis Morrisette’s Jagged Little Pill was called “You Oughtta Know?” And what if For Unlawful Carnal Knowledge was better known as “Right Now?” Because none of these albums would be as [...]
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