Internet marketing is dead, because we all must market online. You can no longer segment marketing done online to an Internet marketing department.
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Peter Drucker, management expert, defines marketing as clearly defining your market, then making a product for them. This marketing quote by Peter Drucker makes the point that making a product for the market will sell itself.
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“Now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool. ” Phil Knight, CEO Nike My take: When your product becomes a marketing tool, then your purpose is finally centered on [...]
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