Obama’s New Christian Angle for South Carolina

On January 22, 2008, in Uncategorized, by Brett

Barack Obama is getting in on the religion card aspect of this year’s presidential race. Be sure to click the post and read through Barack’s new brochure for yourself.  A few random observations that I haven’t completely made sense of yet, but thought I would share anyway: I am not comfortable questioning anyone’s faith, but [...]

Share
Tagged with:  

Charisma: The Only “Policy” That Matters

On January 11, 2008, in Marketing, by Brett

I’m in no way showing support for Obama, but there is no denying that the video of his speech in Iowa shows the power of public speaking. This is a speech that rallies the troops. Something about it makes you want to follow him, even when you’re not sure of his policies. He’s confident, articulate [...]

Share
Tagged with:  

What Caucuses and Focus Groups Have in Common

On January 8, 2008, in Marketing, by Brett

In summary, EVERYTHING. The similarities between a presidential campaign and a marketing campaign are staggeringly abundant, mainly because they are both marketing campaigns at the end of the day. As we’ve entered caucus season for the ’08 election, the first glaring commonality is too easy to see: Caucuses are just focus groups with a more [...]

Share