What They Hear

On March 11, 2009, in Uncategorized, by Brett Duncan

Both nervous and annoying speakers have one thing in common: they are focused on themselves when they speak. Prepare ahead of time, be confident that you have something your audience wants, and needs, to know, and then do everything you can to make sure they walk away enlightened.

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VizEdu’s Content Marketing Primer

On January 7, 2009, in Content Marketing, by Brett Duncan

Stumbled upon a new favorite site, VizEdu.com, thanks to Joe at Junta42. Take a moment to run through this.  This presentation is a nice one to keep on hand to communicate the importance of making your content available to your higher ups when they don’t otherwise get it.  I will say this: yes, the social [...]

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No More “Increased Profitability”

On August 2, 2008, in Marketing, Small Business, by Brett Duncan

“Increased profitability. Decreased costs. Improved retention. More productivity.” Just about every business-to-business service out there today promises these end results. If you’re one of them, stop doing it. The problem is that every single one of your competitors is promising the same thing. Of course, that doesn’t mean that one of these end results shouldn’t [...]

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Low Design Gains High Communication

On June 13, 2008, in Communication, by Brett

Who said effective design needs to be high design? Watch this video (PR Web in Plain English), and try to tell me its simplicity doesn’t actually communicate better than a slicker version they could’ve done. When you care more about the listener than you do the speaker, communication gets better. p.s. Anybody got any tips [...]

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Weekend Reading, Sept. 28 – 30

On October 3, 2007, in Weekend Reading, by Brett

Worthy links worth your linking: Hot Poverty Opinions: My man Harris has some staggering stats and shocking thoughts on the “war” on poverty. Interesting read. Traffic vs. Conversion: Basic SEO Tips with a killer quote: “Have you focused too much on what search engines want and not enough on what your customer wants?” Best Business [...]

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