Often the red-headed stepchild of pay-per-click advertising, AdWord placement in Google’s content network is often frowned upon and shied away from. Not so for skincare distributor Murad. This article from Internet Retailer details how Murad was able to increase sales by 15% via ads on Google’s content network. The campaign’s success had lead Murad to [...]
Shoeless Joe Jackson and Terrance Mann might’ve known a thing or two about getting people to a new ballpark in the middle of an Iowa cornfield. But they don’t know jack about driving traffic to a new or redesigned website. If you build it, they still probably won’t come. So what do you do? Here [...]



