Note: this is a little off-topic in terms of marketing, but I think still relevant. The problem with Obama’s latest stimulus package is that it’s trying to do too much. In his post on WhiteHouse.gov, Obama explains that . . . . “{Americans} want us to put together a recovery package that puts people back to [...]
Just posted this on VintageBrett.com, but I think there are some lessons that make it worthy of a marketing paradigm. Read my post on Obama’s victory, Charisma Always Wins. Then answer these questions: What story are you telling? How well are you telling it? How would your customers answer? Obama won not just because his [...]
Jason Tanz wrote an excellent column in this month’s Wired magazine summarizing the great job the Ron Paul campaign is doing leveraging social media to raise money, and, more important, votes. In his words . . . ., All that buzz might be easy to dismiss but for the fact that Paul — unlike most [...]
There’s something fundamentally wrong with any State of the Union address: the expectations for it are way, way off. And it’s unfair to pinpoint only the President’s annual address. It’s as bad, or worse, with a corporate “state of the company” presentation. Annual meetings with stockholders can blow away the disappointments that are often produced [...]
In summary, EVERYTHING. The similarities between a presidential campaign and a marketing campaign are staggeringly abundant, mainly because they are both marketing campaigns at the end of the day. As we’ve entered caucus season for the ’08 election, the first glaring commonality is too easy to see: Caucuses are just focus groups with a more [...]
I only saw parts of the debate last night. Other than fielding questions via video, the debate’s big gimmick was showing the real-time response of the audience. This has been used earlier this year, but I haven’t seen one that show the entire time over the screen like you saw last night. My take on [...]
Countless great posts over the past week. Enjoy. Unschedule Your Life: Life Clever lists out some highlights of the book The Now Habit. Haven’t read the book, but this concept makes sense: Schedule the fun stuff that’s important in your life, and make your “work” work around it. Swastikas and the U.S. Navy: This isn’t [...]
Worthy links worth your linking: Hot Poverty Opinions: My man Harris has some staggering stats and shocking thoughts on the “war” on poverty. Interesting read. Traffic vs. Conversion: Basic SEO Tips with a killer quote: “Have you focused too much on what search engines want and not enough on what your customer wants?” Best Business [...]
