Google Content Network Ads Pay Off for Murad (Case Study)

On July 22, 2008, in Search Marketing, by Brett

Often the red-headed stepchild of pay-per-click advertising, AdWord placement in Google’s content network is often frowned upon and shied away from. Not so for skincare distributor Murad. This article from Internet Retailer details how Murad was able to increase sales by 15% via ads on Google’s content network. The campaign’s success had lead Murad to [...]

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Weekend Reading, Nov. 9-11

On November 13, 2007, in Weekend Reading, by Brett

The Internal Blog: I’ve thought about doing this a few times. Not for anyone else to see, so much, but for my own sake. How many ideas do you have that get lost, either from your memory or in the midst of having to do everything else? FreeRice.com: Improve your vocabulary, and feed the hungry [...]

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