Obama’s State of the Union sparked some thoughts on how our predispostions affect every choice we make. As marketers, we most cater to those choices rather than try to change them.
Note: this is a little off-topic in terms of marketing, but I think still relevant. The problem with Obama’s latest stimulus package is that it’s trying to do too much. In his post on WhiteHouse.gov, Obama explains that . . . . “{Americans} want us to put together a recovery package that puts people back to [...]
Great reading from the past week: Fatigue is a much better teacher than autopilot. Too often we strive for coasting, when it’s actually the worst thing we can do. Are Your Eyes Bigger Than Your Budget? The thought-provoker: “For a media mix to be effective, each element in the mix must be substantial enough to [...]
Just posted this on VintageBrett.com, but I think there are some lessons that make it worthy of a marketing paradigm. Read my post on Obama’s victory, Charisma Always Wins. Then answer these questions: What story are you telling? How well are you telling it? How would your customers answer? Obama won not just because his [...]
Sarah Palin is polarizing. When you’re polarizing, you have the ability and power to ignite both glee and rage in different groups of people. While the reactions may not be favorable, there is still always a reaction. This is what Sarah Palin is doing for the Republican party and the McCain ticket. Is she under-qualified? [...]
