“Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.”
– Nile Rodgers

My take: First, I think it’s awesome I get to use a Nile Rodgers quote and apply it to marketing. The guy is a studio guitar legend.

As Nile describes it above, think of all the hits and stars that have been made simply because a program director at a radio station simply decides to play the song every hour on the hour. Britney Spears, anyone? Think of all the songs you think are great simply because you’ve heard them enough to convince you that they are.

The repetition convinces us the song is valid. It’s popular, and therefore we should like it. We start learning the lyrics, and then can’t help but sing along. All positive experiences.

And all impossible without repetition.