Tiger Woods is one of the biggest brands of our generation. His recent issues are serving as a great example of what happens when good brand go bad quickly.
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The 10 best posts in 2009 for Marketing In Progress, a blog dedicated to making sense of marketing communications for small business and direct sellers.
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“Now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool. ” Phil Knight, CEO Nike My take: When your product becomes a marketing tool, then your purpose is finally centered on [...]
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