Is a Super Bowl ad worth it?

On February 4, 2008, in advertising, by Brett

I’ve got my own opinions on this, but I thought I would collect some of your opinions before digging into the topic myself. Knowing that a 30 sec. ad during this year’s Super Bowl cost $2.7 mil., the question on the table is . . . . Is it worth it? Post Footer automatically generated [...]

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But What Do I Know?

On December 31, 2007, in Marketing, by Brett

Wanna good laugh? Check out my pre-season predictions for the NFL at these two links. The best part? I had the Rams in the Super Bowl. Enjoy, and be easy on me. Post Footer automatically generated by Add Post Footer Plugin for wordpress.

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Thank You, NFL Network

On December 29, 2007, in Customer Service, by Brett

Thanks to Roger Goodell and the NFL Network for making tonight’s Pats/Giants game available for us simpletons. It’s the right move. It’s the right move because it’s right for the fan. The NFL could very well be sacrificing revenue, DISH network subscriptions, the likelihood of cable networks picking it up and mere validity in the [...]

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Weekend Reading, Dec. 7 – 9

On December 10, 2007, in Weekend Reading, by Brett

Good reading from a good weekend: Take Home Bag vs. Fake Home Bag: Ed puts things in perspective a bit about taking work home. Why are you doing it? How often do you really do it? Do you really have to do it? SES Session: Landing Page Optimization: Search Engine Marketing is fascinating to me. [...]

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What the NFL Network and the iPhone Have in Common

On December 6, 2007, in Business, Customer Service, Marketing, Strategy, by Brett

The NFL Network and Apple both have one thing in common: they’re screwing their potential customers. For the NFL Network, they’re only allowing their channel to be on the DISH Network, which most of us don’t have, and therefore most of us can’t watch this week’s Redskins/Bears game, or last week’s Cowboys/Packers game, or possibly [...]

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Getting Away From Your Bread and Butter

On November 30, 2007, in Branding, Marketing, Positioning, by Brett

If you watched the Cowboys-Packers game last night, you saw a textbook example of a a very successful group losing sight of what has made them successful. And it wasn’t the Cowboys. As the Sturminator details on this post, the Packers have made their way to the top of the NFC this year not by [...]

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