Chris shares the scoop on what Forrester identifies as the six factors that make a marketing leader successful. They are all good and insightful. However, notice how the last two deal more with overall management and corporate leadership. As we realize that marketing should always be the strategic driver of every company, the importance of [...]
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There’s something fundamentally wrong with any State of the Union address: the expectations for it are way, way off. And it’s unfair to pinpoint only the President’s annual address. It’s as bad, or worse, with a corporate “state of the company” presentation. Annual meetings with stockholders can blow away the disappointments that are often produced [...]
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