The greatest feature, advantage and benefit of any direct sales company is the direct seller. The most important feature is the direct seller. The person talking about a product and an opportunity to another person with similar likes and dislikes. The indepedent rep with the drive and dream to take care of their individual market.
Brad wrote an excellent recap of some of his branding work at Hallmark. There are lots of nuggets in this post, but what really stick out to me are his thoughts on adding new distribution channels while maintaining the traditional channels that got you to where you are today. In his example, Hallmark wanted to [...]



