Dave Sattler of Scentsy talks about what it means to have a democratized brand. His summary of what corporate and independent direct sellers should do is excellent.
The 10 best posts in 2009 for Marketing In Progress, a blog dedicated to making sense of marketing communications for small business and direct sellers.
This list highlighted in Direct Selling News lists the top direct sales companies with at least $100 million in revenue.
4 Amazing Fundamentals of Marketing for Direct Sellers, by Brett Duncan.
Eight juicy tidbits from the past couple of weeks. Enjoy. Stuff Christians Like. I’ve just stumbled upon this extremely entertaining blog by Prodigal John. A couple of posts that got me both thinking and laughing are his Great Sex! Flat Abs! and Jesus!, and his Understanding How Metrosexual Your Worship Leader Is. Online MLM Sponsoring. [...]
The problem with that thinking is that it takes a heck of a lot more blood, sweat and tears to get that ground floor opportunity off the ground when you’re there in the beginning than it does later on.
Network Marketing Now posted an excellent article by Len Clements on how Network Marketing/Direct Sales conquers the four most quoted fears that keep people from starting their business. To paraphrase:
Brad wrote an excellent recap of some of his branding work at Hallmark. There are lots of nuggets in this post, but what really stick out to me are his thoughts on adding new distribution channels while maintaining the traditional channels that got you to where you are today. In his example, Hallmark wanted to [...]
