Great reading from the past week: Fatigue is a much better teacher than autopilot. Too often we strive for coasting, when it’s actually the worst thing we can do. Are Your Eyes Bigger Than Your Budget? The thought-provoker: “For a media mix to be effective, each element in the mix must be substantial enough to [...]
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Sarah Palin is polarizing. When you’re polarizing, you have the ability and power to ignite both glee and rage in different groups of people. While the reactions may not be favorable, there is still always a reaction. This is what Sarah Palin is doing for the Republican party and the McCain ticket. Is she under-qualified? [...]
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