Lessons learned from the season 4 premiere of Mad Men. Don Draper essentially fires his client, Jantzen, in episode 401 of Mad Men. Is it actually a good idea to fire clients? Heck yeah, and this is why.
Two Mormons visited me on Super Bowl Sunday. What were they thinking?
David Ogilvy doesn’t want you to lie to his wife. Does your marketing tell the whole truth?
Obama’s State of the Union sparked some thoughts on how our predispostions affect every choice we make. As marketers, we most cater to those choices rather than try to change them.
Tiger Woods is one of the biggest brands of our generation. His recent issues are serving as a great example of what happens when good brand go bad quickly.
The 10 best posts in 2009 for Marketing In Progress, a blog dedicated to making sense of marketing communications for small business and direct sellers.
Product launches too often resemble firehoses. Good marketing communications more resembles dripping faucets.
When opportunity knocks, are you fast enough and prepared to answer? Your deadlines, timelines, processes and procedures mean nothing to opportunity.
Marketing is as much a chemical process as it is a concrete, formulaic process. Seth Godin writes on a marketing point, using our hormones and chemical reactions as an example.
Don’t ignore proper etiquette and protocol on using Twitter and Facebook. Many direct sellers and business owners are using social media the wrong way.
