Another lesson in Mad Men Marketing: what “type” of person is Don Draper? We find out in episode 402 of Mad Men.
John Sculley, former executive for PepsiCo and Apple, explains how great marketing never comes from most marketing data. This is a John Sculley marketing quote.
Just because something is easy to measure doesn’t make it the most important thing to measure. Both Ron and Fleet Street PR have interesting rants on the overreaction to views of viral video campaigns, questioning if the views really mean that much. And if they don’t, what does? Here’s my take: Views mean something only [...]
Ron responds to a new survey featured in BrandWeek that, sadly, reveals absolutely nothing and pretty much makes a mockery of good marketing research. My quick thoughts on it: On targeting: How in the world can you be considered a marketing executive (MENG) and still basically admit to targeting the world? The study shows that [...]
I guess the Ad Guru knows a thing or two. Reading the findings of a recent study on MarketingCharts.com, I was surprised to see just how successful YellowBook advertising still is in a world supposedly driven by the almighty web. Some other morsels from the study: 82% of online local searchers follow up offline, via [...]
