“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
– David Ogilvy
My take: I agree that it’s content that eventually makes consumers make a decision to buy. But I’m not sure it’s only content that makes people pay attention in the first place. Content marketing is a trendy thing right now (although it’s been around forever), and it is no doubt valuable and necessary. But it’s not everything. You still have to get people to consume that content. You still have to do enough to just get their attention. Content does it some of the time, but not all of the time.
You need form and content. You need emotional stimulus to make someone want to buy, and logical stimulus to make someone happy they bought.
Form and content serve different purposes, but they are both equally important.
David Packard, co-founder of Hewlett-Packard, thinks marketing is much more than a department. Can you really leave marketing to just the marketers?
Dr. Charles Edwards thinks facts are what sells. I disagree. Facts don’t sell; stories do.
Howard Schultz of Starbucks knows that customers don’t always know best. So how do you listen to customers without taking orders? You incorporate true innovative leadership.
PT Barnum quote on promotion and how important is. This marketing quote is part of a collection.
A quote and poem about selling, whispering in wells, hollering from trees.
Peter Drucker, management expert, defines marketing as clearly defining your market, then making a product for them. This marketing quote by Peter Drucker makes the point that making a product for the market will sell itself.
David Ogilvy, advertising expert, observes that the content of advertising, not the form of advertising, is what makes consumers respond to advertising by purchasing.
For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.
Stuart H. Britt, US advertising consultant
