Insight

On September 4, 2008, in Targeting, by Brett Duncan

What if you knew this kind of information about your customer? How would it change the way you communicated? How you advertised? Products you developed? Targeting a demographic is entirely too broad. You’ve got to get specific to get effective. How can you get this type of info from your customers? Post Footer automatically generated [...]

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What Caucuses and Focus Groups Have in Common

On January 8, 2008, in Marketing, by Brett

In summary, EVERYTHING. The similarities between a presidential campaign and a marketing campaign are staggeringly abundant, mainly because they are both marketing campaigns at the end of the day. As we’ve entered caucus season for the ’08 election, the first glaring commonality is too easy to see: Caucuses are just focus groups with a more [...]

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