Best line I’ve read all week: Getting your ducks in a row is not nearly as powerful as actually doing something with your duck. - Seth Godin Post Footer automatically generated by Add Post Footer Plugin for wordpress.
I just got this in my inbox and thought I’d share. I don’t know if this is the origin of it, but it’s the top link in the Google Search. Happy Thanksgiving! – The Management. A Modern Parable. A Japanese company ( Toyota ) and an American company (Ford Motor) decided to have a canoe [...]
There seems to be a disturbing trend in today’s workforce. Too many supervisors are asking their employees to write their own job description. This is stupid, and speaks volumes about the management (basically, that it sucks). A job description should be written to fill a need of the business. It’s purpose is not to communicate [...]
Got problems with bad clients? The Freelance Switch has a list of 5 tell-tale signs of those time-suckers that offers quite a bit of insight. Try this: read this post as if YOU might be the bad client. Chances are, esp. as a marketer, that you often request the services of freelancers and third parties [...]
The closer you get to something, the harder it is to clearly see it. Likewise, the further you get from something, the harder it is to clearly see it. Try it with your computer screen to make this simple point come to life. Put your face about an inch from the screen. Is it as [...]
Chris shares the scoop on what Forrester identifies as the six factors that make a marketing leader successful. They are all good and insightful. However, notice how the last two deal more with overall management and corporate leadership. As we realize that marketing should always be the strategic driver of every company, the importance of [...]
Here are a few great links my mouse happened to find this past week: How to Make a Living Writing: This is an excellent series on writing with some practical tips from a successful but obviously approachable writer. They’ve Ruined Wednesdays: Jim makes a great point on when the best day to send emails is. [...]
Playing dumb is better than playing smart. When someone asks a question that you think you should know, think of the possible reactions and outcomes of these two replies: You play smart, acting as if you know exactly what’s being asked of you. You hem and haw, throwing around office speak that will hopefully get [...]
I heard my dear friend Rick Loy state a quote a few nights ago at the Roaring Lambs banquet that is, ironically, quite powerful: We all know that intention is powerless. Thankfully, Rick has also written a post on the same topic, so enjoy. I’m guilty of banking too much on intention. My gut tells [...]
