What is local search marketing you ask?
Have you ever done a Google search and seen that map in the middle of the results? You know what I’m talking about… it looks something like this:
Want to know how to get to the top of that list?
Read on to learn more about Local Search Engine Optimization techniques, and why it’s important to ‘localize’ your business.
First off, let’s quickly discuss what we mean by local search marketing.
I guess the Ad Guru knows a thing or two. Reading the findings of a recent study on MarketingCharts.com, I was surprised to see just how successful YellowBook advertising still is in a world supposedly driven by the almighty web. Some other morsels from the study: 82% of online local searchers follow up offline, via [...]
