As you and your company make your plans to take over the world via social media and whatnot, tap the brakes just a quick second. Realize something:
Social media isn’t good at taking over the world.
We all love seeing our Facebook Likes increase by the hour. Who doesn’t like having Twitter followers in the thousands? And you aren’t really anybody until that “500+ connections” shows up on LinkedIn.
All impressive. And mostly useless.
The key to social media for businesses is that you get a chance to be social with those you otherwise would have a very professional, very guarded relationship with.
With the communication landscape getting bombarded with tons of new media like Twitter, Facebook, LinkedIn and the like, we all have a very important choice to make.
Are we going to exploit these new media, or explore them?
I am admittedly not a social media savant. Until recently, I thought the most useful feature on Facebook was the birthday notification. However, I just had a euphoric experience that will have me coming back for more time and again. Yesterday, I needed some help. I’m looking for top-notch pallet display/PoP designers specifically for Lowe’s [...]
“I do. You can see me riding on my tractor.” That’s the answer LinkedIn CEO Dan Nye gives when asked in this interview if he has a Facebook account. He continues, “I think that’s an example of the difference . . . . ” Thanks again to Chris for pointing the way. The article at [...]
