Steve makes three solid points that are Post-It Note worthy. It’s an excellently succinct philosophy. The one that made me really stop and digest was this one: Perfection does not exist . . . only chasing it does. I’d add to it that you can’t possibly know what perfection to even chase until you’re in the middle [...]
Jason Tanz wrote an excellent column in this month’s Wired magazine summarizing the great job the Ron Paul campaign is doing leveraging social media to raise money, and, more important, votes. In his words . . . ., All that buzz might be easy to dismiss but for the fact that Paul — unlike most [...]
There’s something fundamentally wrong with any State of the Union address: the expectations for it are way, way off. And it’s unfair to pinpoint only the President’s annual address. It’s as bad, or worse, with a corporate “state of the company” presentation. Annual meetings with stockholders can blow away the disappointments that are often produced [...]
Cheapest is better than cheaper. Fastest is better than faster. Prettiest is better than prettier. Most expensive is better than more expensive. Highest is better than higher. Lowest is better than lower. Cleanest is better than cleaner. Easiest is better than easier. Best is better than better. Figure out what the “er” things are that [...]
Playing dumb is better than playing smart. When someone asks a question that you think you should know, think of the possible reactions and outcomes of these two replies: You play smart, acting as if you know exactly what’s being asked of you. You hem and haw, throwing around office speak that will hopefully get [...]




Marketing Marketing
The very danger in our new world of constant contact and self-publishing via social networking, blogging and the like is that we can get way too caught up in talking about something rather than doing something. The darkest side of this black hole is what Steve Rubel has recently labeled “The Lazysphere.” If you’ve somehow [...]