What Painting Can Teach You About Your Business

On March 16, 2008, in Consulting, Marketing, Small Business, Stories, by Brett

My wife and I recently decided to paint our kitchen. We painted it once before, about a year and a half ago when we moved in, but now we’ve got a better idea of what we like, and the time seemed right to change it up a little. So we enlisted the help of another [...]

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Launches, Perfection and Flux

On March 7, 2008, in Product Launches, by Brett

Steve makes three solid points that are Post-It Note worthy. It’s an excellently succinct philosophy. The one that made me really stop and digest was this one: Perfection does not exist . . . only chasing it does. I’d add to it that you can’t possibly know what perfection to even chase until you’re in the middle [...]

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Marketing Marketing

On February 22, 2008, in Marketing, by Brett

The very danger in our new world of constant contact and self-publishing via social networking, blogging and the like is that we can get way too caught up in talking about something rather than doing something. The darkest side of this black hole is what Steve Rubel has recently labeled “The Lazysphere.” If you’ve somehow [...]

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Recession Marketing, Super Bowl Ads and Lesssons in Forgiveness

On February 11, 2008, in Weekend Reading, by Brett

Excellent weekend of reading – enjoy Healing and Mercy: This is an excellently written story of a high school girl who was raped in 1989 and how she’s coped with it since and managed to find forgiveness and mercy. This happened in my home town when I was in middle school, so it definitely h [...]

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Ron Paul: Can He Digg Out of This Hole?

On February 8, 2008, in Business, Product Development, by Brett

Jason Tanz wrote an excellent column in this month’s Wired magazine summarizing the great job the Ron Paul campaign is doing leveraging social media to raise money, and, more important, votes. In his words . . . ., All that buzz might be easy to dismiss but for the fact that Paul — unlike most [...]

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So What IS the State of the Union?

On January 28, 2008, in Leadership, by Brett

There’s something fundamentally wrong with any State of the Union address: the expectations for it are way, way off. And it’s unfair to pinpoint only the President’s annual address. It’s as bad, or worse, with a corporate “state of the company” presentation. Annual meetings with stockholders can blow away the disappointments that are often produced [...]

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Last Chance for Free Marketing

On January 28, 2008, in Marketing, by Brett

As discussed in my original post on this topic, I’m offering free marketing help. No joke, and even the very thin strings attached are really no obstacle at all. However, time is running out to take advantage of this – the last day to leave me a note to be considered is Feb. 2. Soooooo, [...]

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Est vs. Er

On January 27, 2008, in Marketing, Product Development, by Brett

Cheapest is better than cheaper. Fastest is better than faster. Prettiest is better than prettier. Most expensive is better than more expensive. Highest is better than higher.  Lowest is better than lower.  Cleanest is better than cleaner.  Easiest is better than easier. Best is better than better. Figure out what the “er” things are that [...]

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Playing Dumb

On January 26, 2008, in Management, by Brett

Playing dumb is better than playing smart. When someone asks a question that you think you should know, think of the possible reactions and outcomes of these two replies: You play smart, acting as if you know exactly what’s being asked of you. You hem and haw, throwing around office speak that will hopefully get [...]

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Obama’s New Christian Angle for South Carolina

On January 22, 2008, in Uncategorized, by Brett

Barack Obama is getting in on the religion card aspect of this year’s presidential race. Be sure to click the post and read through Barack’s new brochure for yourself.  A few random observations that I haven’t completely made sense of yet, but thought I would share anyway: I am not comfortable questioning anyone’s faith, but [...]

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