Dealing With the Armchair Quarterbacks

On January 9, 2008, in Marketing, Quotes, by Brett

Stop the press: I’ve been quoted. Here’s a pretty interesting summary of an ITSMA article from this summer where Bob Baginski explains how he deals with the fact that Everyone’s a Marketer. Glad my little rant could help frame the question. The highlights, in Baginski’s words: Each time I begin to market a new business [...]

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