Top 10 Retail Websites by Conversion (Dec. 2007)

On February 17, 2008, in Marketing, Web Marketing, by Brett

Visiting MarketingCharts.com to find data on one specific area can be as deadly as opening a bag of Ruffles with the intention of just eating one chip: before you know it, it’s an hour later and the whole bag is empty. In my most recent visit to the buffet, I came across their chart for [...]

Share

A New Website is No Field of Dreams

On December 28, 2007, in Internet Marketing, Marketing, Website Design, by Brett

Shoeless Joe Jackson and Terrance Mann might’ve known a thing or two about getting people to a new ballpark in the middle of an Iowa cornfield. But they don’t know jack about driving traffic to a new or redesigned website. If you build it, they still probably won’t come. So what do you do? Here [...]

Share

Lazy Email Marketing

On December 21, 2007, in Customer Service, Email Marketing, by Brett

This isn’t a case of bad customer service, but rather, just lazy marketing. About 3 weeks ago, I purchased this Thomas Kinkade “Glory to the Newborn King” tabletop item for my wife via Collectibles Today. We received it last Friday, December 14, and everything’s great. She loves it, I’m a good husband, and we have [...]

Share

2 Ways to React to Something New

On November 19, 2007, in Business, Marketing, Web 2.0, by Brett

The SmoothSpan Blog has a pretty interesting post here that seems to capture the two typical reactions to the web and all that entails in today’s business: Reaction #1 = Scrutinize and critique according to your way of doing business. Reaction #2 = Analyze it and explore it and wonder how it will affect the [...]

Share
Tagged with:  

How Can I Make Money Blogging?

On November 14, 2007, in Blogging, Business, Web 2.0, by Brett

You guessed it: I’m selling out. OK, maybe that’s a little over the top. But I am planning on moving over to WordPress.org in the next month or two so I can start monetizing my efforts here (you can’t do it on WordPress.com). After all, one of the reasons I started this blog was to [...]

Share
Tagged with:  

Weekend Reading, Nov. 9-11

On November 13, 2007, in Weekend Reading, by Brett

The Internal Blog: I’ve thought about doing this a few times. Not for anyone else to see, so much, but for my own sake. How many ideas do you have that get lost, either from your memory or in the midst of having to do everything else? FreeRice.com: Improve your vocabulary, and feed the hungry [...]

Share
Tagged with:  

Why Businesses Have to Leverage Web 2.0

On November 11, 2007, in Blogging, Marketing, Small Business, Social Media, Web 2.0, by Brett

I stumbled upon this great post at Decker Marketing. Sam moderated a Web 2.0 panel recently and was kind enough to pass along his notes. Every one of them deserves your attention, but here are the quotes that really stick out to me: 25% of Google search results is user generated content. If googling your [...]

Share
Tagged with:  

Peaks and Valleys

On November 2, 2007, in Business, Business Development, Marketing, by Brett

Growth (in life, business, the stock market, blog traffic, etc.) is not a simple, straight journey from point A to point B. There are peaks and valleys. Ups and downs. The ebb and flow. Growth is not a straight line. Because of that simple truth, it takes a little perspective and a lot of faith [...]

Share