Site Archives Internet Marketing
37 Marketing Tips for Start-Up Businesses
Jim has collected an amazing collection of concise marketing tips here worth looking at. Plus, he did it all through Twitter.
Here are a few of my favorites:
Marketing is like a snowball. You have to keep rolling to see results. You can’t start and stop and start and stop.
- Cynthia Powell www.ChicksAndCubs.com
Think, do you need [...]
The Cocktail Party Rule
This one’s got me thinking; thanks Hugh:
“I call this The Cocktail Party Rule- what’s true at cocktail parties is also true in marketing: “If you want to be boring, talk about yourself. If you want to be interesting, talk about something other than yourself.”
Boldness can sometimes be the clearest sign of insecurity.
The Top 10 Retailing Websites
Internet Retailer, a magazine that’s quickly becoming a favorite of mine, has published its Top 500 Guide of America’s largest e-retailers. The website has some interesting facts. Here are just a few nuggest I pulled:
The top 10 retailing websites:
Amazon.com ($14.8 B)
Staples ($5.6 B)
Office Depot ($4.9 B)
Dell ($4.2 B)
HP ($3.4 B)
OfficeMax ($3.2 B)
Apple ($2.7 B)
Sears ($2.6 [...]
27 Things Companies Should NOT do with Social Media
I’ve just stumbled upon EverythingCU.com, and have come across this excellent list of 27 Credit Union Social Media Don’ts. Don’t worry - every point can be applied beyond Credit Unions. Read it, apply it, and critique yourself. Whatever your first two reactions are after reading it, promise you’ll do something about it. Otherwise, it’s just [...]
Google Content Network Ads Pay Off for Murad (Case Study)
Often the red-headed stepchild of pay-per-click advertising, AdWord placement in Google’s content network is often frowned upon and shied away from. Not so for skincare distributor Murad. This article from Internet Retailer details how Murad was able to increase sales by 15% via ads on Google’s content network.
The campaign’s success had lead Murad to restructure [...]
Top 10 Retail Websites by Conversion (Dec. 2007)
Visiting MarketingCharts.com to find data on one specific area can be as deadly as opening a bag of Ruffles with the intention of just eating one chip: before you know it, it’s an hour later and the whole bag is empty.
In my most recent visit to the buffet, I came across their chart for the [...]
A New Website is No Field of Dreams
Shoeless Joe Jackson and Terrance Mann might’ve known a thing or two about getting people to a new ballpark in the middle of an Iowa cornfield. But they don’t know jack about driving traffic to a new or redesigned website. If you build it, they still probably won’t come. So what do you do?
Here are [...]
Lazy Email Marketing
This isn’t a case of bad customer service, but rather, just lazy marketing.
About 3 weeks ago, I purchased this Thomas Kinkade “Glory to the Newborn King” tabletop item for my wife via Collectibles Today. We received it last Friday, December 14, and everything’s great. She loves it, I’m a good husband, and we have a [...]
2 Ways to React to Something New
The SmoothSpan Blog has a pretty interesting post here that seems to capture the two typical reactions to the web and all that entails in today’s business:
Reaction #1 = Scrutinize and critique according to your way of doing business.
Reaction #2 = Analyze it and explore it and wonder how it will affect the way we [...]
How Can I Make Money Blogging?
You guessed it: I’m selling out.
OK, maybe that’s a little over the top. But I am planning on moving over to WordPress.org in the next month or two so I can start monetizing my efforts here (you can’t do it on WordPress.com). After all, one of the reasons I started this blog was to understand [...]
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