Numbers with dollar signs are our favorite measuring sticks. There’s no denying that making money is hands down the most prominent measurable seen today. But I’m convinced many people measure profits and sales not solely because that’s all they care about, but because it’s the easiest way for them to measure success. With so many people concerned with it and keeping an eye on it, it becomes a great scoreboard.
But what if money isn’t the most important thing you should be measuring? Hang with me: I’m not about to get all sappy and anti-capitalism on you. I’m actually offering a simple paradigm shift that should possibly preface the involvement of the accounting department.
What if your business isn’t ready to make money yet?
Internet marketing is dead, because we all must market online. You can no longer segment marketing done online to an Internet marketing department.
How do direct sellers use the Internet to succeed in the direct sales, multi-level marketing industry? Includes comments and feedback from successful network marketers, direct sellers, multi-level marketers and party planners on how they integrate Internet Marketing into their direct sales business.
Six links of marketing ideas, tips and news for direct sellers, network marketers, small business owners, entrepreneurs, copywriters.
Say what you will about the Snuggie line of products, but this is a pretty dang good landing page. Thoughts?
Jim has collected an amazing collection of concise marketing tips here worth looking at. Plus, he did it all through Twitter. Here are a few of my favorites: Marketing is like a snowball. You have to keep rolling to see results. You can’t start and stop and start and stop. – Cynthia Powell www.ChicksAndCubs.com [...]
This one’s got me thinking; thanks Hugh: “I call this The Cocktail Party Rule- what’s true at cocktail parties is also true in marketing: “If you want to be boring, talk about yourself. If you want to be interesting, talk about something other than yourself.” Boldness can sometimes be the clearest sign of insecurity. [...]
Internet Retailer, a magazine that’s quickly becoming a favorite of mine, has published its Top 500 Guide of America’s largest e-retailers. The website has some interesting facts. Here are just a few nuggest I pulled: The top 10 retailing websites: Amazon.com ($14.8 B) Staples ($5.6 B) Office Depot ($4.9 B) Dell ($4.2 B) HP ($3.4 [...]
I’ve just stumbled upon EverythingCU.com, and have come across this excellent list of 27 Credit Union Social Media Don’ts. Don’t worry – every point can be applied beyond Credit Unions. Read it, apply it, and critique yourself. Whatever your first two reactions are after reading it, promise you’ll do something about it. Otherwise, it’s just [...]
Often the red-headed stepchild of pay-per-click advertising, AdWord placement in Google’s content network is often frowned upon and shied away from. Not so for skincare distributor Murad. This article from Internet Retailer details how Murad was able to increase sales by 15% via ads on Google’s content network. The campaign’s success had lead Murad to [...]
