Fortune magazine has an extremely interesting article on the direct response advertising industry with interviews with Billy Mays, Anthony Sullivan and Vince Offer. In addition to a great behind-the-scenes look at the growing industry, and a he said/she said spout between competitors Offer and Mays, I took away these key points on the real heart of how these guys make things happen:
Did you like it? Share it, please.
Say what you will about the Snuggie line of products, but this is a pretty dang good landing page. Thoughts?
Did you like it? Share it, please.
